Not Pure Variant Drop
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I think that when you would noramlly get a variant it would make sense to give a variant for high use cards that the player doesn't have any variants for. Maybe to increase the chances of giving a variant for a card you have no variants for before giving a variant for a card you already have a variant for.
If I have 3 infinite Iceman cards and no variants, and 3 infinite Korg cards and no variants, and 3 infinite Magneto cards and no variants .... these are clearly cards I value.
Instead I've gotten two Strong Guy variants (a card I've never once used, so these variants obviously have little value for me as a player) ... two Adam Warlock variants ...
I don't mind having two Agent 13 variants. At least I use that card. I'm not upset about having an Uatu variant even though I've never played it. It's a single variant for a card. No big deal.
I think you should add weight to the odds of what kind of variant will be drawn. Obviously more likely to be a rare than a super rare (though the super rare drop rate feels too low). But, the cards that get used the most should be weighted a bit higher for drop rate. And, the cards that a player has gotten zero variants for should be weighted higher for drop rate.